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A major new player is entering the entertainment game: producer Suzanne de Passe, alongside Madison Jones and entertainment attorney Corey Martin, has just launched Immortal Studio, a full-service production company ready to create for television, film, animation, and even video games. With strategic backing and impressive ambitions, this new venture is already catching the industry’s attention.
An ambitious production company with solid backing
At the heart of Immortal Studio’s launch is a striking alliance with tech company Vobile, which specializes in digital content protection and monetization. Thanks to this partnership, Immortal could access up to $1 billion in funding over time. This isn’t just money on paper—this is the kind of financing that allows a creative company to develop full seasons of television shows straight out of the gate, rather than relying on piecemeal episode orders.
That kind of production model, streamlining development and execution, could be a game-changer for creators who want long-term narrative control. As someone who gets frustrated by promising series that lose momentum due to uncertain renewals, I’m intrigued by this approach. It feels like Immortal wants to give storytellers both freedom and stability, and those two rarely go together in today’s TV landscape.
A multi-format strategy: from adult animation to cinema
Immortal Studio isn’t limiting itself to one form of storytelling. Along with television series, the company has secured financing for a roster of feature films and is developing several adult animation projects. That detail caught my attention. Adult animation is one of those formats that, when treated seriously, can deliver bold storytelling without the constraints of live-action production. To read Gwen Stefani headlines magical 2025 Disney Christmas Parade
For animation fans hoping to see more mature, challenging material—think along the lines of BoJack Horseman or Undone—this could be promising. It’s also a clever move commercially: animated content, especially for adults, travels well across markets and platforms, and is often easier to adapt into longer franchises or spinoffs.
A visionary trio with decades of experience
The leadership at Immortal brings serious credibility. Suzanne de Passe is a trailblazer: from producing the landmark Motown 25 special to the Emmy-winning miniseries Lonesome Dove, and the enduring Showtime at the Apollo. Nominated for an Oscar for co-writing Lady Sings the Blues and inducted into the Rock ‘n’ Roll Hall of Fame in 2024, her resume speaks for itself. She’s been shaping American culture for decades, particularly Black culture, and her creative instincts still feel in tune.
Along with de Passe are Madison Jones, her longtime collaborator from de Passe Jones Entertainment, and Corey Martin, who brings legal expertise particularly in the realm of entertainment finance. That’s not a flashy headline, but it’s crucial. A studio can’t thrive without someone who understands how to navigate deals, rights, and protections—especially when streaming marketplaces evolve so fast.
Tech tools to protect and distribute content
Beyond financing, the Vobile partnership gives Immortal access to cutting-edge tools. Two standouts:
- DreamMaker: a platform aimed at helping creators with content creation, copyright, and monetization strategies.
- Vobile Max: a digital content trading platform designed to facilitate distribution connections, helping creators reach global audiences.
This reflects something deeper in Immortal’s DNA: the goal isn’t just to make content, but to protect it and amplify it across platforms. In a time when creators often fear losing control of their work, a studio that actively builds in safeguards could attract a lot of talent. To read Toho expands into Europe with bold anime distribution moves
A studio built for creators, not just consumers
In their joint statement, de Passe, Jones, and Martin emphasized creation, collaboration, and scalability. That’s easy to say, harder to implement. But with their experience, their network, and their tech-focused ally in Vobile, there’s reason to believe this isn’t just another shiny banner with little behind it.
As a viewer who constantly hunts for fresh series and bold ideas, I’m hopeful. And as someone who worries about the homogenization of streaming content, Immortal’s entry into the industry might help reset some standards—prioritizing vision over algorithms, and creator ownership over studio interference. If they achieve even a part of their ambition, they could become one of the most exciting new names in entertainment.
