Robert Redford’s favorite city is turning into Hollywood’s new film capital

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Santa Fe has quietly established itself as a sanctuary for filmmakers and stars alike, blending Hollywood intrigue with the cultural soul of the Southwest. Nicknamed “Tamalewood,” this New Mexico gem is more than just a pretty backdrop — it’s a rising center for production, creativity, and celebrity leisure.

A Cinematic Retreat in the High Desert

Robert Redford once compared Santa Fe to Greece for its sense of history and myth, and it’s not hard to understand his fascination. The city’s surrounding landscapes capture the imagination — deserts soaked in golden light, pueblos that whisper stories, and streets where old adobe meets fine art. But beyond the postcard image, Santa Fe has quietly become a production magnet.

Film incentives offered by the state of New Mexico are part of the draw, but it’s also the existing infrastructure that allows productions like Dark Winds to thrive here. That series, by the way, just wrapped its fourth season entirely in Santa Fe. It’s helped shine a spotlight on Native storytelling and regional setting with a rare seriousness.

New studios are opening their doors to match the demand. The nonprofit Stagecoach Foundation — backed by Game of Thrones author George R.R. Martin — is building a backlot and training center, showing a clear push towards lasting investment. Nearby, Aspect Media Village is expanding on a 23-acre site once home to the Santa Fe University of Art and Design. This isn’t temporary ambition — people here are laying foundations. To read Pluribus finale shocks fans as season 2 faces long wait

A-List Sightings and Old Friends of the City

It’s not just productions flocking to Santa Fe; the stars themselves are finding something personal in its quiet charm. Emilio Estevez has been seen scouting for Young Guns 3 — a nostalgic return, perhaps, but also a vote of confidence in the landscape that shaped his early hits.

You start to notice recurring names: Shirley MacLaine, Tommy Lee Jones, Wes Studi. These are not passing visits — many have made the region home or a constant stop on their creative paths.

Robert Downey Jr., Kelly Ripa, and Miranda July have all stayed at the Inn of the Five Graces, a peaceful retreat with handcrafted suites and a hospitality that feels worlds away from Los Angeles deadlines. Others choose the Rosewood Inn of the Anasazi or Four Seasons Rancho Encantado, such as Norman Reedus, who stayed while filming Pendulum, a Mark Heyman-penned drama.

Here are just a few standout spots where celebrities stay and relax:

  • Inn of the Five Graces: 27 artisan-designed suites, plus sightings of Miranda July and Robert Downey Jr.
  • Rosewood Inn of the Anasazi: Hosted cast parties for Dark Winds and guests like Phoebe Dynevor
  • Rancho Encantado by Four Seasons: A favorite of Melissa McCarthy and Ben Falcone

Where They Eat, Sip, and Spot Treasure

If you really want to feel Santa Fe, follow the food. For a town its size, the restaurant scene is emotional — in the best sense of the word. George R.R. Martin favors Sazón, especially the “Sopa de Amor” and lamb with molé. You can’t script that — it’s genuine affection. To read Taylor Swift opens up in final Eras Tour docuseries episode

The Pink Adobe’s Dragon Room attracts an interesting crowd too: Cillian Murphy, Josh Brolin, Phoebe Dynevor among them. I love the idea of actors decompressing over cocktails in a space that feels like an artist’s hideout.

Norman Reedus and Robert Kneppfer are regulars at The Shed, which blends local flavor with serious comfort. Zahn McClarnon of Dark Winds swears by Cowgirl and Ohori’s Coffee Roasters — honest places that don’t chase fame but somehow keep finding it.

Past Meets Present in Unexpected Venues

Gene Hackman’s oil paintings — yes, the legendary actor — adorn the walls of Jinja Bar & Bistro, a place he once part-owned. His personal recipes are still on the menu, and every detail feels like a small tribute to stories already lived.

Sibylle Szaggars Redford, meanwhile, displays her work at her own gallery, proving again that in Santa Fe, the line between film, art, and life wears thin in the best way.

Santa Fe Shops with a Hollywood Clientele

Shopping here isn’t about flashy bags or paparazzi. It’s about finding meaning through objects, and that’s part of the town’s magic. The Rainbow Man, once tied to the Manhattan Project, now sells artifacts and artwork that draw directors and designers from around the world. Christopher Nolan dropped by before filming Oppenheimer — a detail worth picturing.

Estevez has been seen at Los Poblanos Farm Shop Norte. Julia Roberts took time out of filming to visit High Noon General Store. And The Ark, a metaphysical shop that’s hard to describe but easy to fall for, counts Joaquin Phoenix and Ali MacGraw as patrons.

Fashion for Film, Past and Present

Behind the aesthetic of many New Mexico-shot productions lies Santa Fe’s wardrobe scene. Films like Outer Range, Oppenheimer, and Love Lies Bleeding sourced clothing from local spots like Double Take, Kowboyz, and Desert Moss Vintage.

Santa Fe Vintage, though, remains the crown jewel — an appointment-only trove for period fashion that’s become a staple for costume designers visiting the Southwest.

Cathy Smith, a local legend with an Emmy to her name, and her daughter Jennifer Jesse Smith from Nambé Trading Post, contribute distinct costume and jewelry pieces. Jennifer’s rings even appeared in The Lone Ranger, worn by Johnny Depp. That kind of detail says a lot about Santa Fe’s imprint: subtle, but unforgettable.

A Living, Breathing Creative Hub

Films come and go, but Santa Fe keeps drawing them back. Productions like Duster, Pendulum, and The Lost Bus don’t choose this location for convenience — they choose it because something creatively clicks here. Hollywood can be noisy, but in Santa Fe, the stories breathe. And for someone like me who sees film as a window into how we live and feel, that matters.