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Olivia Dunne is making a bold leap beyond gymnastics. The former NCAA champion and viral social media figure has signed with Wasserman and its Brillstein Entertainment Partners division to expand her career in media and business. With millions of followers and growing name recognition, she’s clearly aiming far beyond the mat.
A Move That Signals Ambition
By partnering with a global agency like Wasserman, Livvy Dunne sends a clear signal: she’s about to scale up. Known mainly for her athletic success and huge social media presence, she’s now looking to turn that influence into a long-lasting career in entertainment and brand partnerships.
“This is just the beginning,” Dunne said about the deal. “Wasserman has an amazing track record of empowering women athletes and talent around the globe.” That last part matters. Wasserman’s influence extends across sports, media, and marketing, and they’ll be working with her across every one of those platforms.
The agency already sees her as a major long-term asset. Garrett Yaralian, senior VP at Wasserman, didn’t hide his excitement: “Livvy has already accomplished so much at such a young age, but what’s ahead is even more exciting.” And honestly, watching her trajectory from gym mat to media star, I can only agree. To read Gwen Stefani headlines magical 2025 Disney Christmas Parade
From Gymnastics Podiums to Entertainment Platforms
Dunne got everyone’s attention early. In 2017, she joined the U.S. junior national team. From there, she moved into NCAA gymnastics, where she became one of Louisiana State University’s standout athletes. She didn’t just compete — she helped LSU win its first-ever NCAA National Championship in 2024. A historic feat, and one that cemented her place in college sports history.
But what makes Dunne unique is how she parlayed that athletic visibility into something much bigger. Gymnasts often reach their peak young and then disappear from the spotlight. Not her. She’s choosing to pivot that fame into something sustainable, while keeping a tight connection with her audience.
A Social Media Star with Commercial Clout
It’s almost hard to grasp her reach. Roughly 8 million followers on TikTok. Over 5.3 million on Instagram. That kind of digital presence isn’t just impressive — it’s powerful.
And she knows how to use it. Whether it’s lifestyle content, training glimpses, brand partnerships, or moments of personal honesty, she manages to keep things authentic while building a personal brand with real commercial value.
Here’s just a glimpse at what that looks like in practice: To read Toho expands into Europe with bold anime distribution moves
- Featured on the cover of Sports Illustrated’s Swimsuit issue
- Shared the spotlight with Angel Reese for the Sports Illustrated Money issue
- Brand collaborations with Vuori, Fanatics, Invisalign, Nautica, T-Mobile, Aveeno, and Raising Cane’s
- Appeared in Prime Video’s docuseries The Money Game: LSU, which earned a Sports Emmy nomination
Honestly, that’s more media presence than most professional athletes ever achieve.
A Rising Presence in the Entertainment World
The move to sign with Wasserman seems like a natural next chapter. She’s already dipped into entertainment with The Money Game: LSU, which gave a rare look behind the curtain of college athletics. It wasn’t just fluff either — the show landed a Sports Emmy nomination.
Meanwhile, her YouTube channel offers a more personal side: emotional farewells to gymnastics, lighthearted swimsuit fittings, and travel diaries that keep her audience involved in real moments. For someone her age, Dunne has already mastered the balance between public image and relatability.
For me, that’s where she stands out from so many other influencers or former athletes. She doesn’t just broadcast; she connects.
What Wasserman Brings to the Table
Wasserman, headquartered in Los Angeles, is already a powerhouse. They work across sports, music, and entertainment, helping talent build global platforms. With Brillstein Entertainment Partners under their umbrella, they bring serious weight in Hollywood too.
That means Dunne now has access to tools and talent she didn’t before: production opportunities, brand strategies, media training, and advertising scale. She’s not just posting videos anymore — she’s stepping into an ecosystem designed to build long-term visibility.
And ultimately, this move speaks to something bigger in entertainment today: athletes aren’t just athletes anymore. They’re brands, voices, and increasingly, content creators in their own right. Dunne, like others before her, is choosing to shape her narrative. But what makes her different is how early and how confidently she’s doing it.
At only 21, she’s already rewriting what a gymnastics career can lead to. And I’ll be watching closely to see what she builds next.
