Christina Ricci stuns in new Merit Beauty campaign with shimmering eyeshadow launch

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Christina Ricci steps into the beauty spotlight as the new ambassador for Merit Beauty, unveiling the Solo Shadow Sheen campaign on October 22. With her signature style and unapologetic confidence, Ricci brings her charm to the brand’s latest line of cream eyeshadows, made for soft glamour and easy layering.

A new glow with Solo Shadow Sheen

Merit Beauty’s Solo Shadow Sheen collection marks a fresh take on cream eyeshadow: six new shades, all sheer and buildable, designed to fluctuate between barely-there shine and attention-grabbing shimmer. The product is clean, accessible, and flexible—a shift toward makeup that doesn’t try too hard.

Ricci’s favorite? The deep, moody plum shade called Sartorial. “It’s perfect for both day and night,” she explains, a sentiment that feels in line with her own acting range—from Daylight gothic to modern sophistication. She also gravitates toward the softer lilac tone called Iris, a light, wearable wash of color that fits effortlessly into her usual full-face look, often with a smokey eye at the center.

As someone who’s often in front of a camera, Ricci seems at ease promoting products that embrace natural texture and individual style rather than creating a mask. That’s been a quiet, growing trend in the beauty world lately, and Ricci fits into it with ease. To read Gwen Stefani headlines magical 2025 Disney Christmas Parade

Her must-haves beyond eyeshadow

Beyond the Solo Shadow Sheen, Christina Ricci pulls no punches when it comes to daily beauty. She singled out Merit’s Flush Balm blushes as another favorite—creamy, lightly pigmented, and easy to control. That kind of understated but effective product feels in step with Ricci’s beauty philosophy: elevate, don’t disguise.

And when it comes to taking care of her skin, especially before press tours or long hours on set, Ricci has a survival kit many actors (and probably a few of us) would relate to. Here’s what’s usually in her arsenal:

  • Lancer exfoliating scrub and resurfacing lotion
  • Hanacure All-in-One Facial mask
  • 111SKIN Celestial Black Diamond Lifting and Firming Sheet Mask
  • A mix of de-puffing masks
  • Neosporin and Band-Aids in her purse, “just in case”

Exfoliation, according to Ricci, is key—a lesson she credits to dermatologist Dr. Harold Lancer. Whether it’s removing the day or preparing for a red carpet, she considers it non-negotiable.

A face and personality, not just a role

In her interview with The Hollywood Reporter, Ricci touched on an idea that stuck with me: none of her past characters fully reflect who she is today. For someone with such a distinctive on-screen presence, it’s a reminder that acting is performance—not autobiography. “Roles capture pieces of how I felt at certain stages, not who I am now,” she shared.

It’s intriguing, especially in a celebrity culture obsessed with conflating persona with person. Ricci keeps that boundary clear but navigates it with openness. That same balance exists in her new campaign for Merit: anchored in individuality, beautiful in a modern, pared-down way. To read Toho expands into Europe with bold anime distribution moves

There’s something quietly thrilling about seeing Ricci align herself with a brand like Merit. It doesn’t scream. It doesn’t glitter for the sake of it. It lets the makeup—and the woman—do their own talking. And honestly, in a world flooded with big beauty launches and loud campaigns, that simplicity feels refreshing. I didn’t expect to be this interested in a cream eyeshadow launch, but here we are.