Bad Bunny honored as Top Latin Artist of the Century at Billboard Awards

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Bad Bunny received one of the highest honors of his career at the 2025 Latin Billboard Music Awards: the title of Top Latin Artist of the 21st Century. Surrounded by emotion and admiration, the award was presented by Hollywood legend Rita Moreno, highlighting the deep cultural resonance the artist has achieved.

A symbolic moment, shared with Rita Moreno

It was a powerful image: Rita Moreno, one of the first Latina icons in American cinema, handing over the award to Bad Bunny, a global music phenomenon. In her speech, Moreno shared how difficult it was to find space as a Latina in Hollywood, and how proud she is to see artists like Bad Bunny take the stage today. “I see an artist who brings the world to Latin culture with strength and passion,” she said, clearly moved.

For those of us who have followed Bad Bunny’s journey since the beginning, it’s clear that this distinction is more than deserved. To see him honored by someone like Rita Moreno, a trailblazing symbol who has paved the way for generations, makes the recognition all the more meaningful.

Bad Bunny, a record-breaking presence

With 27 nominations that night, Bad Bunny was already the center of attention. This historic number underlines his reign over Latin music, whether in album sales, chart success, or cultural impact. His appeal has gone well beyond borders and languages. To read Gwen Stefani headlines magical 2025 Disney Christmas Parade

On stage, he remained humble and grounded. “I know how much I have worked and not just me but my whole team,” he said, adding that many of his peers also deserve recognition. These few words sum up what often makes artists like him stand out: a balance between confidence and humility.

In his speech, he also paid warm tribute to Moreno: “It’s an honor to receive this award from your hands. I respect you and admire you so much.” It wasn’t scripted, it felt genuine and heartfelt. The kind of exchange that reminds us how art is also about legacy and shared experience.

Super Bowl 2026: anticipation and questions

In September, Bad Bunny was officially announced as the headliner of the Super Bowl LX Halftime Show, scheduled for February 2026. As soon as the news broke, debates emerged, especially in the U.S., about how much of the performance would be in Spanish and what political weight that might carry.

Many expected he would touch on these topics during the Latin Billboard Awards, but he chose not to. A silence that says a lot. For now, he seems to be reserving his message for the grand stage. And honestly, I can’t wait to see what he’ll do with it. He doesn’t need to shout to be heard — he knows how to make a statement when the time is right.

U.S. tour cancelled, fans affected

Bad Bunny also confirmed recently that his “Debí Tirar Más Fotos” tour will not include U.S. dates. The reason takes us back to a painful reality: concerns for the safety of his fans, particularly the threat posed by ICE presence near venues. To read Toho expands into Europe with bold anime distribution moves

Instead, his upcoming residency, “No Me Quiero Ir de Aquí,” will stay in Puerto Rico, and his tour will begin this November in the Dominican Republic.

For fans in the U.S., it’s a disappointment and emotional loss. But it also highlights an artist who stays true to his community, even when it comes at a price. It’s not a business-driven decision — it’s a personal and political stance.

Where to see Bad Bunny live this time:

  • Puerto Rico: “No Me Quiero Ir de Aquí” residency (dates TBA)
  • Dominican Republic: November 2025, tour kickoff
  • No U.S. dates confirmed

Bad Bunny isn’t just stacking awards — he’s choosing where and how he makes noise, and who he’s speaking to directly. That might be what ultimately defines this Latin artist of the 21st century: not just his music, but the way he carries an entire culture with him, wherever he goes.