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America’s Test Kitchen is taking a big leap into the digital world through a new partnership with Studio71. Known for its trusted cooking content on television and in print, the brand now wants to strengthen its YouTube presence and connect more directly with online audiences. With Studio71’s strategic help, the goal is clear: reach more home cooks, wherever they are.
A new recipe for digital success
Studio71 will work closely with America’s Test Kitchen through its Channel Services division, which focuses on helping creators and brands tailor their content for different platforms. This isn’t just about posting more on YouTube — it’s about creating the right videos, publishing them at the best times, and making sure they reach the right viewers. It’s about translating the warmth and know-how of the TV shows into something that works just as well on a phone screen or in a social media feed.
Studio71 has already built strong relationships with top creators across YouTube, TikTok, Instagram, and Facebook. They know how to optimize content, grab attention within a few seconds, and keep viewers coming back. That expertise could be transformative for a brand like America’s Test Kitchen, which has a loyal following but grew up in a world of print magazines and weekend television slots.
A trusted voice in food media
America’s Test Kitchen is not just a TV show. It’s a full culinary ecosystem. On top of long-running programs like America’s Test Kitchen and Cook’s Country, the company also produces: To read Gwen Stefani headlines magical 2025 Disney Christmas Parade
- Cook’s Illustrated magazine, with its trademark black-and-white aesthetic and obsessive approach to recipe testing
- Dozens of cookbooks, often themed around specific cuisines or techniques
- The Proof podcast, which blends food journalism with storytelling
For someone like me who grew up loving food television, America’s Test Kitchen has always stood out for its rigor and lack of gimmicks. It’s not about influencers holding up a plate and smiling at the camera — it’s about how to roast a chicken perfectly, every time. The hope now is that this obsession with quality will resonate just as strongly in a digital world that often rewards speed over substance.
A strategic shift with long-term goals
Lee Boykoff, Chief Marketing and Data Officer, made the company’s ambition clear: America’s Test Kitchen doesn’t just want to survive the shift to online consumption. It wants to thrive there. That means meeting viewers where they already are — on YouTube and social platforms — while staying true to what made the brand trustworthy in the first place.
Studio71’s co-CEO Matt Crowley sees this as a natural fit. He described America’s Test Kitchen as one of the most dependable names in food content, with a deep connection to its audience. For him, the partnership is about scaling that connection and bringing it to new screens, new habits, new generations.
The bigger picture: a move many are making
This collaboration reflects a broader trend in media. Legacy brands — whether in news, fashion, or food — are increasingly teaming up with digital-first players to stay relevant. Viewers aren’t sitting down at 3 p.m. to catch a cooking show; they’re watching short clips while commuting or long-form breakdowns on weekend mornings. The formats are changing, and the smart brands are adapting.
From my point of view, this feels right for America’s Test Kitchen. They’ve earned trust over two decades. If they can build that same trust on platforms like YouTube, without losing what makes them special, it might just lead to their next golden age — one that’s streamed instead of broadcast. To read Toho expands into Europe with bold anime distribution moves
